Editor's Note: Twenty years mark a milestone in the industry’s development and bear witness to a company’s unwavering journey. Zhejiang Mingshi Xingxin HVAC Technology Co., Ltd., as an outstanding representative in the radiant heating and cooling sector, exemplifies the perseverance and innovation of China’s manufacturing industry. Recently, a journalist from the "China Radiant Heating and Cooling Industry Association" conducted an exclusive interview with General Manager Yi Tong of Mingshi Xingxin. We have compiled the content of this interview to present the steadfast and determined journey of the company over the past two decades, offering insights to our readers.

Q: Twenty years have witnessed the industry’s remarkable evolution and marked your company’s journey from its humble beginnings to becoming an industry benchmark. On the occasion of the Radiant Heating and Cooling Branch’s twentieth anniversary, we hope to reflect on the journey and look toward the future through the following questions. Could you provide a concise summary and introduction of your company?

A: As the Chinese radiant heating and cooling industry celebrates its twentieth anniversary, Mingshi Xingxin has also traversed two decades of extraordinary development. From its founding to becoming a National-level Specialized, Refined, Innovative, and Emerging "Little Giant" enterprise listed on the New Third Board (Stock Code: 874891), our journey epitomizes the commitment to quality and innovative breakthroughs in Chinese manufacturing.

1. The Mingshi brand was founded in 1999 in Zhejiang, a fertile ground for manufacturing. Through years of effort, Mingshi’s market influence was initially established by 2006. In 2015, the company underwent asset restructuring and established "Mingshi Xingxin Technology Co., Ltd.," entering a new phase. In 2021, the leadership team was adjusted, and the new team, assessing the situation, researched and implemented the "One Core, Two Wings" growth strategy, combining domestic and international trade. The company’s operations began to gain momentum, rapidly entering a new phase of performance growth. In 2023, the company completed its shareholding reform and successfully listed on the New Third Board in 2025, embarking on another development stage driven by both industry and capital. Looking back at the company’s growth, several milestone transformations are worth remembering: first, the leap from a provincial-level specialized, refined, innovative, and emerging enterprise to a national-level "Little Giant"; second, the successful listing on the New Third Board; and third, the recognition as a provincial-level enterprise technology center and provincial-level enterprise research institute, as well as the completion and relocation of the Jiefanghu Production Center.
2. Through years of innovative development, the company has formed a new industrial pattern centered on intelligent and systematic services, with HVAC series, stainless steel series, and cylinder valve series as its core focus. It has become a leading intelligent system service provider for water supply, gas, HVAC, and cylinder valves in China. Its products are widely used in building water supply and drainage, heating and cooling, gas transmission, and other fields. We possess industry-leading automated production lines and intelligent manufacturing workshops, with scale, production capacity, and quality control capabilities ranking at the forefront of the industry.
3. As a national high-tech enterprise, a national-level specialized, refined, innovative, and emerging "Little Giant," and a New Third Board listed company, our products have been repeatedly included in national-level Torch Program projects. We have received numerous prestigious honors, such as the Zhejiang "Pinzibiao" Manufacturing Certification, one of China’s Top 100 National Brands in the Heating Industry, and one of China’s Top Ten Brands in the Stainless Steel Pipe Industry. With outstanding product quality and a strong market reputation, the company’s performance has continued to grow steadily, particularly excelling in high-end real estate, livelihood projects, and high-tech enterprise markets. We have become a preferred supplier of pipes and fittings for the construction industry in China and globally.
4. "Creating A New Standard of living" and "Crafting Premium Products, Building an Evergreen Enterprise" are Mingshi’s mission and vision, shaping the brand’s spirit. We firmly believe that a company’s vitality stems from its commitment to quality and integrity toward customers. We are dedicated to crafting every product with "ingenuity" and continuously creating value and improving through "innovation," advancing pipeline system technology to deliver safety and health to thousands of households and enhance human well-being.

Q: The industry faces intense homogenized competition. What does your company consider its core, cycle-transcending competitive advantage?

A: We believe that Mingshi Xingxin’s core, cycle-transcending competitive advantage lies in a comprehensive "iron triangle" system rooted in "ingenuity quality," fortified by "technological innovation," and supported by "intelligent manufacturing."

1. The exceptional quality and brand credibility endorsed by being a "National High-Tech Enterprise," a "National-level Specialized, Refined, Innovative, and Emerging Little Giant Enterprise," a New Third Board listed company, and numerous prestigious honors form a powerful moat. In the pipeline industry, "safety" and "reliability" are customers’ core demands. Honors such as the Zhejiang "Pinzibiao" certification, AAA-level enterprise credit rating, and "Top Ten Brands in China’s HVAC and Stainless Steel Pipe Industry" are not mere certificates but endorsements of long-term trust accumulated from the market and customers. This trust is crucial in key high-end markets (such as real estate centralized procurement, large-scale projects, and government initiatives), creating strong customer loyalty and serving as the most effective shield against homogenized competition.
2. Profound technical expertise and sustained innovation capability are the fundamental driving forces. As a national high-tech enterprise and a specialized, refined, innovative, and emerging little giant enterprise, with dual platforms of a "Provincial-level Enterprise Technology Center" and a "Provincial-level Enterprise Research Institute," and over 100 patents of independent intellectual property rights, our R&D is not built on sand. The repeated inclusion of our products in "National-level Torch Program projects" is clear evidence. We not only focus on material formulations and process improvements but also strive to provide leading overall pipeline system solutions. This technological leadership, based on deep R&D accumulation, enables us to continuously launch high-value-added products that meet or even lead market trends, effectively avoiding low-end price wars and building substantial barriers. For example, our self-developed intelligent temperature control pipeline system, akin to the "smart lifeblood" of liquid-cooled data centers, provides precise temperature control for tech companies like Huawei and Tencent, supporting the artificial intelligence industry.
3. "Intelligent manufacturing" capability ensures the achievability of exceptional quality and cost controllability. The "Intelligent Manufacturing Demonstration Workshop" is not just an honor but a testament to our ability to translate technology and quality into reality. Through automation and digital transformation, we have significantly improved production efficiency and product stability, reduced reliance on labor and variable costs, and enhanced cost control capabilities and market responsiveness while maintaining high quality. This makes our core competitiveness not only "high" but also "stable," allowing us to flexibly respond to market fluctuations.

These three elements reinforce one another, forming a systematic advantage that sets Mingshi Xingxin apart in the industry and ensures steady progress through cycles.

Q: Looking ahead to the next 5–10 years, what are your company’s strategic plans? What initiatives will you undertake to achieve these plans?

A: Looking ahead to the next 5–10 years, Mingshi Xingxin’s core strategic goal is to evolve from a leading domestic manufacturer of pipes and fittings into a globally leading provider of green, intelligent pipeline system solutions. To achieve this grand vision, we will strategically focus on the following four dimensions:

1. Technology R&D Dimension: Deepen efforts in "greenification" and "intelligentization."
2. Market and Business Dimension: Implement a dual-drive strategy of "deepening existing markets" and "exploring new opportunities."
3. Manufacturing and Supply Chain Dimension: Fully transition toward "Industry 4.0."
4. Brand and Talent Dimension: Enhance soft power to build barriers.

Through these initiatives, we firmly believe that Mingshi Xingxin will seize future development trends, maintain strong momentum over the next decade and beyond, promote industry progress, and achieve high-quality, sustainable development.